Mustard to the Masses! We applaud Kraft Foods efforts to revitalize its ailing Grey Poopon brand.



    You can put lipstick on a pig but can you teach an old dog new tricks?  Looks like the Kraft behemoth is firing up the engines in an effort to revitalize fledgling sales of Grey Poopon.

    Excerpts from the article:

    “Kraft Foods is looking to boost sagging sales of the Dijon mustard, which is facing competition from a growing variety of high-end condiments.”

    “Grey Poopon is not as relevant as it was,”

    “But familiarity with the commercial hasn’t been doing much for sales. Over the past four years, the company says Grey Poopon’s sales have been flat to down as more mustards and other condiments have appeared. Its share of the U.S. mustard market has fallen from 13.7% in 2003 to 11.4% last year, according to market researcher Euromonitor. So Kraft is hoping to once again put the mustard in the spotlight.”

    We don’t have a massive advertising budget but sales at Sun Valley Mustard are up 240% over the past year (don’t tell Kraft).

    Doing our part to bring good food to the masses … one jar at a time even if its at the expense of Goliath …
    Can you put lipstick on a pig?  But of course.  But you can’t teach an old dog new tricks.

    You can read the original article here:

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